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Service

Business Intelligence and Analytics

Self-serve dashboards that non-technical teams actually use. Tableau-led BI built on warehoused data.

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Data you can see is data you can use.

Most business intelligence projects fail because the dashboards are too complex for non-technical users. They end up as expensive charts that nobody visits. We build BI systems that are designed for the person making the decision, not just the analyst writing the query.

We lead with Tableau because it offers the best balance of visualization power and user accessibility. By building your reporting on top of a central data warehouse, we ensure that every department is looking at the same metrics. No more "which version of the spreadsheet is right" arguments in the boardroom.

Our approach is focused on self-serve enablement. The deliverable is not a static report you wait on us for - it is a reporting environment your team can explore on their own. We handle the messy data modeling and performance tuning so the dashboards stay fast, accurate, and easy to read.

What we build

Executive & board reporting

High-level summaries of business health. We build the "one page" dashboards that tell the board exactly how the company is performing against its goals.

Marketing analytics

ROAS, CAC, and LTV dashboards that help your marketing team optimize their spend. We tie spend data to actual revenue from your CRM or backend.

Product analytics

Feature adoption, retention cohorts, and user journey maps. Understand how users are actually interacting with your software.

Sales & revenue dashboards

Pipeline health, win rates, and rep performance. We integrate data from Salesforce or HubSpot to give sales leaders a real-time view of the funnel.

Self-serve enablement

Training and environment setup that allows your team to build their own reports safely. We define the data dictionary and governed data sources.

Tableau migration

Moving your reporting from Looker, Power BI, or legacy tools into Tableau. We handle the re-platforming and the validation of every metric.

Tools

Visualization: Tableau (Desktop, Server, Cloud), Tableau Prep. Infrastructure: Snowflake, dbt, BigQuery. Agile BI: Looker Studio (for rapid prototyping or simple needs).

Insight, not just info.

We have spent 28 years turning messy data into clear decisions. Our BI systems are built to be used every day by the people who run the business.

See case studies →

Frequently asked questions

We pick the tool based on your organizational needs, but Tableau typically wins when you need deep visualization capabilities, analyst flexibility, and a polished presentation layer that executives can trust.

Yes. We regularly handle migrations from Looker, Power BI, or Mode. We use a parallel-run validation process to ensure your new dashboards match your historical reporting exactly before you switch.

Yes. Training and enablement are included in every engagement. We don't just build dashboards; we ensure your team knows how to use them and how to build their own basic reports.

A simple operational dashboard typically takes 1-2 weeks. A full executive suite or a complex cross-functional reporting system usually takes 4-8 weeks from kickoff to delivery.

Yes. We can connect directly to your databases or, more ideally, build your dashboards on top of a central data warehouse like Snowflake or BigQuery for better performance and consistency.

BI work runs as fixed-scope dashboard or warehouse projects, optionally followed by a monthly retainer for new dashboards and changes. Cost depends on the number of source systems, the complexity of the data model, and the breadth of reporting required. Initial scope is always agreed in writing before any work starts.

Related services

Data Warehousing →

One source of truth across marketing, product, and ops.

Analytics & Tracking →

GA4, GTM, multi-touch attribution, server-side tagging.

Training & Workshops →

BI and analyst training for non-technical teams.

See your data clearly.

Tell us about your reporting challenges. We will help you build dashboards that your team actually trusts and uses.

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